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HOW TO INCREASE YOUR ART'S MARKET VALUE Part II

By Scott

The more time people see your work, the more inclined they are to believe that you are a well-known artist and that your art is to be respected or at the least acknowledged by the art community. Picasso, Picasso, Picasso, Warhol, Warhol, Warhol, Monet, Monet, Monet. So get your art and your name out there in front of the buying public on as many occasions as possible - both online and in person. Wherever you show it, make the price available; make contact information available. Sooner or later you will start selling art.

Display your art at places that make it look good, places where art buyers tend to congregate, places where you know the clientele can afford your asking prices. These may not include those hard-to-get-into places like galleries, museums, corporate lobbies and established public exhibition spaces, but more likely the less-hard-to-get-into places like juried and non-juried shows, open studios, local and regional art fairs, local small business and other less competitive spaces.

Name recognition is the key. Never pass up an opportunity to show, especially when you are just starting out. The prospects of making significant sales may not be great, but if you make an effort to carve out areas of wall space for your art that approximate gallery settings, you just may get lucky. Do your best to present your work in ways that patrons will have no doubt about it being worthy of attention, and have no doubt that every single piece of it is available for sale.

And do not forget the exposure that comes from donating your art to non-profit or charity auctions (assuming they are related), from doing volunteer work for non-profit arts orgs, from interning at galleries, from donating or lending your art to hang in offices of businesses or organizations, or even from allowing images of your art to appear on select websites as illustrations, backgrounds or images related to specific types of content. These are great ways to get your name out there before the art buying public.

Now that you're regularly producing art and getting some good exposure, the next step in increasing your sales is to understand collectors mentality and play to it. This may sound uncomfortable - like marketing, but most of the experienced collectors require certain assurances that they're forking out their dough wisely. You, like me, do not like to waste money and as a result, much of the art business is structured in such a way that evidence can be presented to collectors that they're good value when they buy art.

Stay tuned for part III - Cracking the code of Presentation, pricing, and the future...